Shopping, Performance Max, Search, and Meta: architected as one system, measured on new-customer revenue and blended profitability. Not platform-reported ROAS taken at face value.
Free 14-phase diagnostic: feed, campaign structure, brand split, and tracking. You keep the findings.
Performance Max quietly takes credit for customers who searched your name and were buying anyway. Reported ROAS climbs: actual new-customer growth doesn't. We contain PMax so it hunts new demand.
CANNIBALIZATION AUDITA 5x blended ROAS can hide a 1x non-brand disaster. We report brand and non-brand separately, always: because that's the only way to know if your ads are actually acquiring customers.
BRAND / NON-BRAND SPLITTitles, product types, and attributes decide which auctions you even enter. Feed optimization has repeatedly opened new traffic our clients were invisible to: before touching a single bid.
FEED = TARGETINGGoogle and Meta both claim the same sale. Third-party tools silently break. We have caught session tracking collapsing to a third of reality: and rebuilt the measurement before it wrecked a quarter of decisions.
INCREMENTALITY TESTEDBranded CPA dropped from $12 to $2.50, saving ~$15,000: then optimized feeds, expanded non-brand Search, and built the top-of-funnel with Demand Gen.
Blended 4x with a true 2x non-brand ROAS reported separately: branded conversions cut from $9 to $2 CPA along the way.
High-AOV exhaust systems sold through multiple feed-only Performance Max campaigns: a consistent 20x on entirely cold traffic.
Feed-only PMax architecture held a 30x return continuously: proof that structure beats bid-fiddling.
Tiered Shopping and PMax campaigns segmented by category-level ROAS targets: scaled into peak demand with pacing discipline.
Scaled across Google and Meta while holding a blended 5x marketing efficiency ratio: growth that survived the accounting.
Category-level Shopping campaigns made them a major UK player: scaled PPE spend aggressively in season while holding 8x.
Standing desks in a brutally competitive auction: PMax to establish, Shopping to scale, CRO to convert. Break-even to profitable scaling.
Shopping for cold acquisition plus offers, bundles, and email flows for AOV and purchase frequency: growth engineered on both ends.
Results reflect specific past engagements and are not a guarantee of future performance. Anonymized clients are described by industry only.
Set your spend and current blended ROAS. The model shows what a realistic efficiency lift is worth over a year.
Based on your spend and current blended ROAS.
Illustrative model only. The efficiency scenario reflects the range of improvement we target through account restructuring, feed optimization, and brand/non-brand separation. Actual results vary by market, margins, and starting point.
The audit shows exactly where your account sits against these numbers today.
The first cut that changes everything: we separate the customers you earned from the ones who already knew you.
Tiered Shopping by category and ROAS target, PMax contained to new demand, Search for high-intent gaps.
Product feed titles and attributes, RSA engineering, and spend-weighted Quality Score cleanup: the compounding layer.
Incrementality tests and cross-checked attribution decide where the next dollar goes: Meta, YouTube, or deeper into Google.
The 14-phase diagnostic, applied to your store: